Jake Burton

Some entrepreneurs start companies, but others pioneer whole industries. Jake Burton, founder of Burton Snowboards, both built an international snowboard company and helped to turn snowboarding from an underground activity to a more widely acceptable sport. He convinced ski resorts one by one to allow snowboarders on the mountains, and, with his help, snowboarding became an Olympic sport in 1998.

Jake tells Jessica Harris the story behind launching both his company, and the snowboarding industry, from scratch.