Peter Thum

Corporate philanthropy historically occurred after a company had made its profits. But for some companies lately, corporate giving is embedded in the company’s mission at the point of transaction. Ethos Water, now owned by Starbucks, is one such company that donates $.05 per bottle to water purification efforts in developing countries such as Honduras and India.

Jessica speaks with the co-founder of Ethos Water, Peter Thum. We’ll learn how Peter has married social responsibility with profitability, from scratch.