Jim Koch

When one thinks of beer, the images of scantily clad women or football games typically come to mind. But in the last few years, beer has undergone an artisanal revolution in the United States. Who are these craft beer pioneers providing new flavors and images to the beer category? Jessica’s guest is one such brewer, Jim Koch, the founder of Boston Beer, the maker of Samuel Adams. We’ll learn how Jim turned his family’s beer recipe into a leading luxury beer company, From Scratch.