Effi Atad

When you pass a Starbucks, you may often find customers at their computers, hooked up to the internet through a wireless connection; but how do these wireless systems work? You can increasingly check your email, speak on the phone, and watch a video on the same device… but how?

Jessica’s guest is Effi Atad, founder of WiNetworks, a company that enables satellite and cable operators to offer “triple” play services (voice, data, and video) to their customers. Effi explains the wireless landscape and describes how he is launching one of the leading wireless infrastructure companies, from scratch.